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Abandoned gas stations / C’est la créativité qui a déserté
THE ORIGINAL? Audi E-Tron – 2019 Click the image to enlarge Marketing Awards BRONZE Agency : Taxi (Canada) LESS ORIGINAL Volkswagen ID Range – 2021 Click the image to enlarge One Show SILVER Agency :...
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Transparent posters and apple trees / Il y a comme un pépin?
THE ORIGINAL? Système-U Supermarkets – 2019 “Our apples are from here” Source : Communication Arts Agency : TBWA Paris (France) LESS ORIGINAL Sainsbury’s / Taste the difference – 2022 “Danish tart…...
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HAND AS A FACEMASK / DIFFICILE DE MASQUER UN CERTAIN EMBARRAS
THE ORIGINAL? Innocence in danger – 2020 “The lockdown ends in their nightmare” Click the image to enlarge Source : Ad Forum Agency : Babel, Paris (France) LESS ORIGINAL Miot International Hospitals –...
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doors looking like fries / Porte à porte créatif
THE ORIGINAL? Mc Do / Mc Delivery – 2022 Click the image to enlarge Source : Adsoftheworld Agency : Cossette (Canada) LESS ORIGINAL Mc Donald’s / Mc Delivery – 2023 Click the image to enlarge Source :...
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High speed burger delivery / Une idée qui a laissée des traces?
THE ORIGINAL? Bob’s Burger “quickly delivered” – 2007 Source : Cannes Archive Click the image to enlarge Agency : NBS Rio de Janeiro (Brazil) LESS ORIGINAL Doordash McDelivery “Faster food” – 2023...
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Cheeseburger made with clothes / Jusqu’à plus faim?
THE ORIGINAL? Tide laundry detergent – 2005 Source : Cannes Lions Click the image to enlarge Agency : Saatchi & Saatchi (USA) LESS ORIGINAL Vanish detergent – 2009 Source : Adsoftheworld Click the...
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Flame grilled chicken / Une idée très très grillée?
THE ORIGINAL? Ogallo Restaurant – 2004 « flame grilled chicken » Click the image to enlarge Agency : Mc Cann (Australia) LESS ORIGINAL Nando’s Restaurant – 2006 « flame grilled chicken » Click the...
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an octopus or a plastic bag? / La nature mise à sac
THE ORIGINAL? Surfrider Foundation – 2006 « Don’t turn the ocean into garbage ». Click the image to enlarge Agency : Young & Rubicam (France) LESS ORIGINAL The Times of India – 2023 « Still using...
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For a lifetime of smiles / Une idée qui n’a pas pris une ride
THE ORIGINAL? Signal Toothpaste – 2006 « For a lifetime of smiles » Click the image to enlarge Agency : Lowe Mena (UAE) LESS ORIGINAL Colgate Toothpaste – 2022 « A lifetime of smiles » Click the image...
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Dog licking itself… then licking people / Une copie bien léchée?
THE ORIGINAL? Geico Direct Insurance – 2000 Watch the TV Commercial (You Tube) Source : Geico insurance wiki Agency : The Martin Agency Richmond (USA) LESS ORIGINAL Mondou « Best wishes » – 2022 Watch...
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